Existing primary data sources (internal)—What sources of user and customer data are readily available to you? What are the central and peripheral topics or domains that would be pertinent to your project? What are the other possible sources of data in your company? Who currently owns each data source?
- 3. Persona family planning
- from The Essential Persona Lifecycle: Your Guide to Building and Using Personas
- Publisher: Morgan Kaufmann
- Released: March 2010
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