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  • Astrid Tomac thinks this is interesting:

There are several ways your personas can help, and each of these can be measured:

  • Personas can help improve your process; for example, personas can help your teams communicate more effectively, agree on and document design decisions, or achieve resolution on key issues faster.

  • Personas can help improve your products; for example, your products can (and should!) suffer from fewer bugs and require less support and user-facing documentation.

  • Personas can help improve your organization; for example, personas can ease political disputes, improve internal communication between departments and fro...