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  • Astrid Tomac thinks this is interesting:

  • What are the top three to five business goals for your product or service? Business goals are expressed in numbers. They describe the needles that this project should help to move. A statement such as “increase revenue and decrease costs” isn’t specific enough to be a useful goal. Instead, ask for extremely specific numbers—for example, “increase number of purchases on our website by 20%” or “decrease number of customer service calls related to returns by 50%.”