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  • Prasanna Kumar thinks this is interesting:

I predict that as the ways in which we communicate continue to evolve, the distinction between organizational communication strategy, company-wide information management, and content strategy will blur and disappear. And as this happens, our processes and tools will necessarily evolve to meet the changing needs of our clients and to serve the new shape of content itself. And from here, we can’t quite see what that will mean.


Cover of The Elements of Content Strategy


Evolve! Evolve is anti-status quo