tic ways. They are now much more informed than ever before. Their reliance on sellers for information has declined greatly. At the same time, buyers are more cautious and risk averse. This makes them harder for sellers to access, and more difficult to persuade to buy.
- Chapter 1: “The Story” and What's behind The Collaborative Sale
- from The Collaborative Sale: Solution Selling in a Buyer Driven World
- Publisher: John Wiley & Sons
- Released: March 2014
Tricia- finished here
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