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Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels—and fabulous stories.


Cover of The Cluetrain Manifesto: 10th Anniversary Edition


Is this with any digital marketplace? It is a lonely place that provides only those items from its stores. Where are the stories? Where are the chance encounters that changes one’s life?