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When 190 people were fired by the British entertainment retailer HMV at the end of January 2013, upset employees found a new way to vent their displeasure: social media. The 190 firings were subject to a fierce Twitter storm with tweets being followed by over 63,000 followers. No more the discreet escort out of the building or the cameras capturing images of dismissed employees carrying out boxes of personal effects – this is a new age of transparency.


Cover of Strategic Internal Communication, 2nd Edition


Internal Communication