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  • Tammy LaBiche-Henley thinks this is interesting:

The main character in every story we tell should be the same: our audience. It is by making our audience the protagonist that we can ensure the story is about them, not about us. By making the data we want to show relevant to our audience, it becomes a pivotal point in our story. No longer will you just show data. Rather, you will tell a story with data.


Cover of Storytelling with Data: A Data Visualization Guide for Business Professionals


You are telling a story about your audience, not you, with data, their data.