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  • Tammy LaBiche-Henley thinks this is interesting:

Once you’ve set the stage, so to speak, the bulk of your communication further develops “what could be,” with the goal of convincing your audience of the need for action. You retain your audience’s attention through this part of the story by addressing how they can solve the problem you introduced. You’ll work to convince them why they should accept the solution you are proposing or act in the way you want them to.

From

Cover of Storytelling with Data: A Data Visualization Guide for Business Professionals

Note

The middle contains more ideas for what could be and why and how they can solve their problem.