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The first thing to do is introduce the plot, building the context for your audience. Consider this the first act. In this section, we set up the essential elements of story—the setting, main character, unresolved state of affairs, and desired outcome—getting everyone on common ground so the story can proceed. We should involve our audience, piquing their interest and answering the questions that are likely on their mind: Why should I pay attention? What is in it for me?


Cover of Storytelling with Data: A Data Visualization Guide for Business Professionals


Beginning of the story: how to pique the interest of your audience, why should they pay attention, set the balance and the imbalance, how will they solve it? What's in it for them? The conflict between what is and what could be