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  • Tammy LaBiche-Henley thinks this is interesting:

We’ve previously demonstrated the use of preattentive attributes to draw our audience’s attention to where we want them to focus: in other words, to highlight the important stuff. Let’s continue to explore this strategy. Critical here is to only highlight a fraction of the overall visual, since highlighting effects are diluted as the percentage that are highlighted increases. In Universal Principles of Design (Lidwell, Holden, and Butler, 2003), it is recommended that at most 10% of the visual design be highlighted. They offer the following guidelines:


Cover of Storytelling with Data: A Data Visualization Guide for Business Professionals


Guidelines to highlight at most 10% of the visual content, otherwise to much is highlighted