Perhaps without explicitly recognizing it, the presence of clutter in our visual communications can cause a less-than-ideal—or worse—uncomfortable user experience for our audience (this is that “ugh” moment I referred to at the beginning of this chapter). Clutter can make something feel more complicated than it actually is. When our visuals feel complicated, we run the risk of our audience deciding they don’t want to take the time to understand what we’re showing, at which point we’ve lost our ability to communicate with them. This is not a good thing.
- Chapter 3 clutter is your enemy!
- from Storytelling with Data: A Data Visualization Guide for Business Professionals
- Publisher: John Wiley & Sons
- Released: November 2015
Clutter immediately gives the appearance of complicated and the ugh feeling making your audience move away
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