What matters most when it comes to our visual communications is the perceived cognitive load on the part of our audience: how hard they believe they are going to have to work to get the information out of your communication. This is a decision they likely reach without giving it much (if any) conscious thought, and yet it can make the difference between getting your message across or not.
- Chapter 3 clutter is your enemy!
- from Storytelling with Data: A Data Visualization Guide for Business Professionals
- Publisher: John Wiley & Sons
- Released: November 2015
maximizing the data-ink ratio
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