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  • Tammy LaBiche-Henley thinks this is interesting:

What matters most when it comes to our visual communications is the perceived cognitive load on the part of our audience: how hard they believe they are going to have to work to get the information out of your communication. This is a decision they likely reach without giving it much (if any) conscious thought, and yet it can make the difference between getting your message across or not.

From

Cover of Storytelling with Data: A Data Visualization Guide for Business Professionals

Note

maximizing the data-ink ratio