Tables interact with our verbal system, which means that we read them. When I have a table in front of me, I typically have my index finger out: I’m reading across rows and down columns or I’m comparing values. Tables are great for just that—communicating to a mixed audience whose members will each look for their particular row of interest. If you need to communicate multiple different units of measure, this is also typically easier with a table than a graph.
- Chapter 2 choosing an effective visual
- from Storytelling with Data: A Data Visualization Guide for Business Professionals
- Publisher: John Wiley & Sons
- Released: November 2015
Use white space, no borders and other colors and designs. Do not use in Live presentations, audiences read tables. You lose their attention, they are not listening.
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