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  • Tammy LaBiche-Henley thinks this is interesting:

In particular, I find that these last two questions can lead to insightful conversation. Knowing what the desired outcome is before you start preparing the communication is critical for structuring it well. Putting a significant constraint on the message (a short amount of time or a single sentence) can help you to boil the overall communication down to the single, most important message. To that end, there are a couple of concepts I recommend knowing and employing: the 3-minute story and the Big Idea.

From

Cover of Storytelling with Data: A Data Visualization Guide for Business Professionals

Note

Purpose-process-payoff is how I was taught this