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  • Tammy LaBiche-Henley thinks this is interesting:

When it comes to explanatory analysis, there are a few things to think about and be extremely clear on before visualizing any data or creating content. First, To whom are you communicating? It is important to have a good understanding of who your audience is and how they perceive you. This can help you to identify common ground that will help you ensure they hear your message. Second, What do you want your audience to know or do? You should be clear how you want your audience to act and take into account how you will communicate to them and the overall tone that you want to set for your communication.


Cover of Storytelling with Data: A Data Visualization Guide for Business Professionals


How your audience perceives you and how you want your audience to act and what is the overall communication tone are the first and second things of the WHO and WHAT is your audience