Uber is a fascinating case study because it is one of those truly disruptive ideas that completely redefine an industry and change the way people consider long-entrenched beliefs and habits. In addition, their success in a highly political arena, building a multi-sided marketplace among many disparate and entrenched interests is a model for anyone looking to take a moonshot with their startup idea.
- Uber - What's Fueling Uber's Growth Engine?
- from Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
- Publisher: Sean Ellis and Morgan Brown
- Released: June 2014
Interesting that this chapter doesn't mention Uber's incredible pitfalls in marketing and general despicable nature when it comes to protecting the rights of their users.
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