O'Reilly logo
  • Paul Michelman thinks this is interesting:

Return Path Board Member and Former DoubleClick and Oracle CFO Jeff Epstein on Taking a Metrics-Driven Approach to Your Business

Ideally, the goals you set and work toward should be quantifiable. That's not always possible but it usually is. Below, former DoubleClick and Oracle CFO (and current Return Path board member) Jeff Epstein describes the “OKR” approach to setting and tracking goals.

Many of the things you can count, don't count. Many of things you can't count, really count.

—Albert Einstein

As Peter Drucker, one of the world's most influential...