CASE 4 ASHA—NOURISHING NEW HOPE
“We continuously identify and cater to the needs of various consumer segments. With Asha from Horlicks, we are looking at offering a health drink for the emerging consumer class,” says Shubhajit Sen, Executive Vice-President (Marketing), GlaxoSmithKline Consumer Healthcare.
GlaxoSmithKline has rolled out another health drink, Asha, under the Horlicks umbrella targeting the low-income groups in the urban markets and rural consumers. Asha evolved from Horlicks as a result of research conducted by the company, wh...
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