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Key question: Do I have a problem worth solving?

The first stage is about determining whether you have a problem worth solving before investing months or years of effort into building a solution.

While ideas are cheap, acting on them is quite expensive.

A problem worth solving boils down to three questions:

  • Is it something customers want? (must-have)

  • Will they pay fo...


Cover of Running Lean, 2nd Edition


Problem to solve