Surveys allow you to capture the “big picture” relatively quickly, of how individuals are interacting with a certain technology, what problems they are facing, and what actions they are taking. Surveys also allow you to make statistically accurate estimates for a population, when structured using random sampling.
- Chapter 5. Surveys
- from Research Methods in Human-Computer Interaction, 2nd Edition
- Publisher: Morgan Kaufmann
- Released: April 2017
Purpose of Surveys