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From the Eagle Group's experience we can distill several important tenets of the symbolic frame that are broadly applicable to groups and teams:

  • How someone becomes a group member is important.

  • Diversity supports a team's competitive advantage.

  • Example, not command, holds a team together.

  • A specialized language fosters cohesion and commitment.

  • Stories carry history and values and reinforce group identity.

  • Humor and play reduce tension and encourage creativity.

  • Ritu...


Cover of Reframing Organizations: Artistry, Choice, and Leadership


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