the process of dividing a large market into smaller segments of consumers that are similar in characteristics, behavior, wants, or needs.
- CHAPTER 2 Markets, Market Segmentation, and Consumer Behavior
- from Record Label Marketing, 2nd Edition
- Publisher: Focal Press
- Released: July 2012
Share this highlighthttp://www.safaribooksonline.com/a/record-label-marketing/137714/