O'Reilly logo
  • Jennifer Martin thinks this is interesting:

The Five Whys

The “five whys” is a useful approach for getting at cause-effect relationships behind problems or resistance to new ideas. A five-why analysis might proceed this way:

  • Why does Ms. X oppose the idea? She thinks it’s disruptive.
  • Why does she think it’s disruptive? It would mess with the sales process.
  • Why does she think it would mess with the sales process? Because it would make it harder to keep metrics.
  • Why do...


Cover of Rebels at Work


Always ask: Why? Why? Why?