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  • Ardian Santoso thinks this is interesting:

Your true competitive advantage is to be a collector of information. The only way to succeed is to know your buyer better—not just what’s posted on their company website or their LinkedIn page, but their hopes, their vision, their fears—the things they reveal only to those they trust. And the only way to get that deep knowledge is by asking the right questions in the right way.


Cover of Questions that Sell, 2nd Edition


Collector of information