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  • Michael Cahill thinks this is interesting:

The changes that are appearing in the global marketplace have no precedence; survival in today’s unforgiving global marketplace requires extraordinary changes in organizational products, services, and the organizational processes needed to identify, conceptualize, develop, produce, and market something of value to the customers. Projects, as building blocks in the design and execution of organizational strategies, provide the means for bringing about realizable changes in products and processes. Senior managers, who have the residual responsibility for the strategic management of the enterprise, can gain valuable insights into both the trajectory of the enterprise and the speed with which the competitive position

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Cover of Project Management

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