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  • Heather Finn thinks this is interesting:

However, clarity is very important in this case—if you know the factors that indicate a user will become a customer, you can use that information to guide an advertising strategy, to make certain aspects of the site more accessible, or to use other strategies that will help increase the number of paying customers.

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Cover of Programming Collective Intelligence

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can we do something similar with our user data? what steps lead to a district purchasing us? what predicts student success?