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What Is Not Product Management?

Product management can be many different things, but it is not everything. Here are a few consistent—and for some people, consistently disappointing—realities of what product management is not:

You are not the boss

I’ve often seen the role of product manager described as the “mini-CEO” of a product. Unfortunately, most of the product managers I’ve seen act like a “mini-CEO” are more interested in the status of this honorary distinction than they are in its responsibility. Yes, as ...


Cover of Product Management in Practice


Product Manager = Mini-CEO of Product