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  • sonia@safaribooksonline.com thinks this is interesting:

If there is not an overriding business problem that the prospect is trying to solve and that your product or service can solve, the likelihood of getting a sale is greatly diminished. Why would a company invest in what you are selling if it didn’t solve a problem or make them money?


Cover of ProActive Selling, 2nd Edition


Why Safari? Can shorten the project lifecycle, reduce error, sharpen existing skillsets + saves company money by: reduction of time spent with multiple vendors, reduces turnover (talent realizes company has a personal interest in their career development), optimizes existing resources

cuts down on code errors and preps for tomorrows developments, preventing more errors