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A common assumption in the privacy literature is that there are three types of possibly overlapping sets of personal attributes:

• Identifying attributes—attributes, such as social security number (SSN), which identify an individual uniquely.

• Quasi-identifying attributes—a combination of attributes which can identify an individual uniquely, such as name and address.

• Sensitive attributes—attributes that individuals may like to keep hidden from the public, such as political affiliation and sexual orientation.


Cover of Privacy in Social Networks