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Built upon computer science and statistics and bolstered by devoted conferences and university degree programs, PA has emerged as its own discipline. But, beyond a field of science, PA is a movement that exerts a forceful impact. Millions of decisions a day determine whom to call, mail, approve, test, diagnose, warn, investigate, incarcerate, set up on a date, and medicate. PA is the means to drive per-person decisions empirically, as guided by data. By answering this mountain of smaller questions, PA may in fact answer the biggest question of all: How can we improve the effectiveness of all these massive functions across government, healthcare, business, nonprofit, and law enforcement work? Predictions drive how organizations treat a...