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Netflix awarded $1 million to a team of scientists who best improved their recommendation system’s ability to predict which movies you will like. Australian energy company Energex predicts electricity demand in order to decide where to build out its power grid, and Con Edison predicts system failure in the face of high levels of consumption. Wall Street predicts stock prices by observing how demand drives them up and down. The firms AlphaGenius and Derwent Capital drive hedge fund trading by following trends across the general public’s activities on Twitter. Companies predict which cus