- Chapter 9: Make Breaking Up Hard to Do
- from People Love You: The Real Secret to Delivering Legendary Customer Experiences
- Publisher: John Wiley & Sons
- Released: February 2013
How can you make it difficult for your customers to sever the relationship with your company? Obviously, you cannot force them to stay, and it is not even a good idea if there is a contract involved. Most customers and accounts are lost due to neglect. This selection presents ideas on how to nurture the client relationship and ensure that you exceed their expectations so that even if customers leave for a while, they are likely to come back.
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