- Chapter 2: The Seven Essential Principles of Customer Engagement
- from People Love You: The Real Secret to Delivering Legendary Customer Experiences
- Publisher: John Wiley & Sons
- Released: February 2013
The reality is that customers are going to find flaws with your products and your service. It can never be completely avoided. However, each time you interact with a customer, you have the ability to make a positive or negative impact. Interacting with customers, and especially disgruntled customers, is difficult work. This selection presents some guiding principles for serving your customers as people and building long-term relationships with them.
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