Designers must also understand the demographics of their audience, which provide information on race, age, income, disabilities, mobility, educational attainment, home ownership, employment status, and even geographic location. Demographic information guides designers’ decisions on packaging size, cost, functionality, information, and creative direction.
- The Design Challenge
- from Packaging Essentials: 100 Design Principles for Creating Packages
- Publisher: Rockport Publishers
- Released: June 2010
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