O'Reilly logo
  • Mike Simmons thinks this is interesting:

Designers must also understand the demographics of their audience, which provide information on race, age, income, disabilities, mobility, educational attainment, home ownership, employment status, and even geographic location. Demographic information guides designers’ decisions on packaging size, cost, functionality, information, and creative direction.


Cover of Packaging Essentials: 100 Design Principles for Creating Packages


Or, you can select a subset of the words on the page - for more targeted reading assignments