Cultural changes that were happening anyway and the web has simply helped to speed them up. This isn’t a technological revolution followed by social change, but a social revolution made easier by technological change. People’s attitudes to work and their employers were changing anyway. The stability of the permanent contract and the job for life was broken by the organizations themselves. People becoming less loyal was due to a growing lack of trust and increased need for independence – not people having access to Facebook! We can no longer rely on security of employment and more of us are aware of the possibility of taking responsibility for our own destinies. These changes were not brought about by technology ̵...
- 2 TEN STEPS TO SUCCESS WITH TECHNOLOGY
- from Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web
- Publisher: John Wiley & Sons
- Released: February 2012
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