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  • Clayton Silva thinks this is interesting:

an example, we're creating a series of collateral materials for this book, and one of our objectives this quarter is: “Design a compelling website that attracts people to OKRs.” The objective is concise (just nine words), qualitative (no numbers here—that's the province of the key result), time-bound (we're confident we can create a design this quarter), and inspirational (it's exciting to engage our creativity in producing a site that people will find both helpful and aesthetically appealing).


Cover of Objectives and Key Results


exemplo de ESCRITA DO objectivo