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There are probably four attributes that every student or young designer need to convey in pursuing a job: breadth of knowledge, because design is now about content and context, as well as form; attitude, in terms of being curious, willing, and committed to creating effective communications for very specific audiences; the ability to give form to ideas; and an ability to divine clear objectives from a client's brief and to serve those objectives. The last two are well represented in a portfolio that includes an articulation of a business problem, a proposed solution, and a discussion of the approach the designer used to address the problem. This can be accomplished in either digital or print form.

From

Cover of No Plastic Sleeves

Note

  • breadth of knowledge
  • attitude
  • give form to ideas
  • ability to divine clear objectives from a client's brief and to serve that