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Sometimes discomfort with marketing in general is transferred to neuromarketing. Many critics just don’t like the idea of marketing. They don’t like being bombarded with ads everywhere they turn. They don’t like it when all their clothes shout out their brand affiliations. They don’t like the fact that their beloved baseball park is now called Spaghetti Express Stadium. These are legitimate concerns. But these excesses of marketing can’t be attributed to neuromarketing. Nor would they be less of a problem if neuromarketing didn’t exist.


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