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We can tell a lot about a person based just on cell phone use. In many ways, the mobile phone and the way it is used can provide powerful demographic and psychographic signals about the owner. People choose different carriers, handsets, or phone features because of their social and utilitarian needs. As marketers, we should use this information to present our audience with the most compelling marketing possible.

We can learn a lot about people from the handset they purchase. Businesspeople frequently choose devices that offer the best corporate email solution and allow simple computing, perhaps BlackBerrys or Treos. The more mod subscribers in the crowd will choose phones that focus more on applications and aesthetics, suc...