I like to read reviews in mobile marketplaces to better understand how people are using apps. The marketplace rating system offers incredibly valuable feedback of a kind that doesn’t exist for web and desktop applications. It provides a rich source of information about customer preferences and expectations.
In general, most 4- and 5-star reviews aren’t very specific. They often don’t go beyond “What a great app; it looks good and works well.” But the 1- and 2-star reviews are much more telling; they tend to offer a truer picture of problems users are having with applications. The most common complaints seem to revol...
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