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Senior managers and other key stakeholders on a project usually sit up and pay attention to performance metrics, especially when they are presented effectively. Managers will want to know how many users are able to complete a core set of tasks successfully using a product. They see these performance metrics as a strong indicator of overall usability and a potential predictor of cost savings or increases in revenue.

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Cover of Measuring the User Experience, 2nd Edition

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DAWSON REPORT - discussion? or try