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Another way to collect success data is by having users provide their answers in a more structured way, such as using an online tool or paper form. Each task might have a set of multiple-choice responses. Users might choose the correct answer from a list of four to five distracters. It’s important to make the distracters as realistic as possible. Try to avoid write-in answers if possible. It’s much more time-consuming to analyze each write-in answer, and it may involve judgment calls, thereby adding more noise to the data.


Cover of Measuring the User Experience, 2nd Edition


DAWSON REPORT - would be useful after redesign