anna williams thinks this is interesting: common ways to segment different users: • Frequency of use (infrequent users versus frequent users) • Previous experience using the product • Domain expertise (low-domain knowledge versus high-domain knowledge) • Age group From Chapter 4. Performance Metrics from Measuring the User Experience, 2nd Edition by William Albert, Thomas Tullis Publisher: Morgan Kaufmann Released: May 2013 Note DAWSON REPORT - could be useful for seperating data in analysis Share this highlight http://www.safaribooksonline.com/a/measuring-the-user/35774/ Twitter Facebook Google Plus Email Get Instant Access Now Start a Free Trial Learn about Safari for Business Have an account? Sign in. Minimise Unlock the rest of Measuring the User Experience, 2nd Edition and 30,000 other books and videos By clicking this box, you confirm that you have read and agree to the terms and conditions of our Membership Agreement, and you understand that when your trial period ends, you will be required to provide billing information if you wish to continue using the service. Unlock the rest of this book Start a Free 10-Day Trial loading Learn about Safari for Business Have an account? Sign in.