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Level 1: Consists of identifying the obvious symptoms of the ­problem.

Level 2: Uses brainstorming, mind-mapping, and other expansion techniques to hypothesize as to all the possible causes of the visible problem. This activity defines the problem in context.

Level 3: Develops the problem review by testing those hypotheses and develops the business case for research through critical reflection and application of management models.

Level 4: Uncovers the academic basis for the issues and in the final analysis gives academic direction when determining the research problem statement.

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Cover of Marketing and Management Models

Note

  1. symptioms of the problem
  2. braindstorming to hypotheseis all the cause of the visible problem
  3. Develoops the problem review by testing these hypothesis
  4. Uncovers the academic basis for the issues and in the final analysis.