Level 1: Consists of identifying the obvious symptoms of the problem.
Level 2: Uses brainstorming, mind-mapping, and other expansion techniques to hypothesize as to all the possible causes of the visible problem. This activity defines the problem in context.
Level 3: Develops the problem review by testing those hypotheses and develops the business case for research through critical reflection and application of management models.
Level 4: Uncovers the academic basis for the issues and in the final analysis gives academic direction when determining the research problem statement.
- Chapter 20 Iceberg Theory: Identification of the Marketing Research Problem
- from Marketing and Management Models
- Publisher: Business Expert Press
- Released: July 2014
- symptioms of the problem
- braindstorming to hypotheseis all the cause of the visible problem
- Develoops the problem review by testing these hypothesis
- Uncovers the academic basis for the issues and in the final analysis.