Surveys are a great way to get top-level information from your customers.
Ask people to take a survey as they access or exit the site. Or ask people to take a survey after they have searched for and used information to determine if they found it useful or not. Be careful not to launch the survey over and over again or you risk irritating your customers. Nothing is more annoying than a survey that pops up every time they do something.
If you have a customer list, email them a survey. Entice them to respond by giving them an opportunity to win free products or services, or an exciting new gadget. Be sure to have an automated response that thanks people for taking the survey.
- Chapter 7. What does your customer really need?
- from Managing Enterprise Content: A Unified Content Strategy, Second Edition
- Publisher: New Riders
- Released: February 2012
Surveys--work with Colin
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