If your content resides on the Web, then web analytics can be invaluable in providing you with information about your web visitors. Web analytics are becoming more functional all the time, enabling you to gather ongoing information for continual measurement.
- Chapter 7. What does your customer really need?
- from Managing Enterprise Content: A Unified Content Strategy, Second Edition
- Publisher: New Riders
- Released: February 2012
Role of Omniture/Adobe Analytics.
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