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Identifying customer needs

To determine customer requirements you have to understand customers’ needs in more depth. You need answers to the following questions:

• Can you group your customers into categories? How many categories? What defines each category?

• What content does each customer use and when?

• Is the content for one customer group different from that for another customer group? How is it different? Where does it differ?

• How do customers access your content?

• How do they want to access your content?

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