Before restructuring the content for effective reuse and delivery to customers, you need to determine how well your current content is meeting your customers’ needs and identify any gaps in the content. Simply producing a content strategy based on your current practices or improving the way you produce content will not help customers if you are not producing the right content.
- Chapter 7. What does your customer really need?
- from Managing Enterprise Content: A Unified Content Strategy, Second Edition
- Publisher: New Riders
- Released: February 2012
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