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  • Doug Williams thinks this is interesting:

When a physical product is being designed, the individual components are considered as part of an interconnected whole, not just as small stand-alone pieces. The design is built around the fact that the components are reusable—you don’t need to create new components to build new products. When you’re manufacturing things, you can’t be wasteful, rework is costly, and bottlenecks can kill productivity. We have to create content the same way: considering each component not only as an individual piece of information that has value, but also as a part of a larger information product, or ideally, part of more than one information product.


Cover of Managing Enterprise Content: A Unified Content Strategy, Second Edition


This is the key idea. Don't refactor content for specialized use cases, where you maintain separate content units. Refactor content for REUSE, so that you can reuse that content as a modular unit in many different kinds of content.